Clean-up or pay-up

Interesting article, you have the case of the someone who drives a huge SUV, burns coals for Christmas fire. Keeps all of his electric equipment at full blaze all year long - he pays a bit more, but everyone pays.

These are "services" or causes or whatever you like to call them that will take your money for their research and products to help counteract the damage being done to the environment through fuel emitions and the like. Pretty cool, and I think it should keep up.